I am a digital creative director working at BBDO NY. I made cows listen to classical music to bottle and label their milk. In my free time I always try to do something good. Some folks really like awards so this is for them.
It has been scientifically proven that classical music has a positive effect on the yield of cow’s milk. We created a unique product by playing music from the artists of the new season to the cows: Dortmund Concertmilk.
We developed a website for the small city car that is so tiny it could fit into a standard banner. The fully-fledged site, in spite of its small measurements, contained all the big features and ideas that come with the car.
Melo’s Field Trip is a GPS-driven mobile experience created in collaboration with Google’s Niantic Labs. It allows fans to serendipitously discover the spots in NYC that Melo holds nearest and dearest.
In collaboration with spray gun artist Oliver Paaß we created a series of bowling balls that looked like Zombie heads. We then placed them in popular alleys for the fun, amusement and terror of the bowlers.
The inspiring thing about Banksy is he prompts people to shake things up. The art world, the world at large — nothing’s safe. For us, that has to include his work too. We think he’d dig it, even if his agent doesn’t.
The most stupid genius tool. Can you guess what it does? Correct! It generates hashtags. It also shows you if the hashtag is in use, and on which social channels they appear. I know, it’s stupid but super helpful.
Twelve musicians played 21,600 bars and 86,400 single notes together – a musical countdown to mark the beginning of the three-year residency of celebrity conductor Esa-Pekka Salonen at Dortmund Concert Hall.
LikeWeirdStuff.com is a social game that tests your bravery in social media, as it asks you to like things without knowing what you are actually liking and also exposing it to all your friends on Facebook.